Maite Conde

J. Carlos humorously drew on these sexual anxieties in his cartoon “The Cinema’s Influence,” published in Careta on 24 January 1920. In the cartoon the young melindrosa is renamed a Melindrowalsh and her male counterpart is called an Almofodalton, the names playing on two Hollywood stars popular in Brazil at the time, George Walsh and Dorothy Dalton. J. Carlos’s cartoon points to the cinema’s promotion of new gender roles, causing the masculinization of women and the feminizing of men. consuming-visions-cinema-writing-and-modernity-in-rio-de-janeiro